In 2022, as the COVID-19 cases began falling and travel opened up again, 30-year-old Irshit Ali’s life changed. There was a sudden surge of tourists in his hometown of Ladakh, where he worked ferrying tourists in his van. This was good for business. His monthly income went up from around ₹20,000 in 2022 to ₹1.5 lakhs in 2023. This encouraged Ali to expand his business. He secured a bank loan to purchase two more vehicles. For the next two years, he saw a steady rise in tourists coming to Ladakh. However, 2025 brought Ali, and Ladakh’s entire tourism sector, to the brink of a crisis. A series of events from April 2025 severely impacted the tourism economy of India’s newest union territory, those in the industry report. After a terrorist attack in Pahalgam, Jammu and Kashmir that month, there was a slight decline in foreign tourists visiting Ladakh. Then, during the brief armed conflict between India and Pakistan that followed, and even after it, tourist activities completely stopped. People wander the streets of Leh. Though the situation may seem normal from the outside, the tourism industry is facing a severe crisis. Hotels, taxis and small businesses in Ladakh have seen a significant drop in revenue due to repeated disruptions in 2025. Image by Shailesh Srivastava/Mongabay. Later in August, after record-breaking rainfall, roads were closed and the region was cut off for a few weeks, discouraging tourists from travelling to Ladakh. In September, a protest in Leh demanding full statehood for…This article was originally published on Mongabay
